Spotify News & Updates for December 2024

Spotify Launches Wrapped AI Podcast to Enhance Your Year in Music Experience

16 days ago

Spotify launches the Your Spotify Wrapped AI podcast, using Google’s NotebookLM to help fans explore their top songs, artists, and genres from the year. This personalized audio experience features two hosts and enhances the connection to music. Available in English for eligible Free and Premium users in select countries, it can be accessed through the Wrapped feed or search. Users can share the podcast with friends for a personalized experience.

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Spotify Launches Spotify for Authors, New Tools for Audiobook Authors and Publishers

24 days ago

Spotify

Spotify has launched Spotify for Authors, a platform offering tools and data to help audiobook authors and publishers maximize their success. It provides catalog management, royalty reporting, insights, analytics, and promotional tools for publishers, while authors get access to demographics, redemption codes, promo cards, and author profiles. The platform aims to support all authors and publishers and will continue to innovate and expand.

Spotify Partners with Trade Desk to Launch New Ad Exchange for Video Ads

1 months ago

Spotify Programmatic Ads

Spotify is piloting an ad exchange to scale its automated ad offerings, focusing initially on video. This will enable Spotify to capture more ad revenue from small- and medium-sized businesses and compete with bigger platforms like Meta and Google. The new exchange, called Spotify Ad Exchange (SAX), will connect advertisers directly to their inventory through demand-side platforms (DSPs), with The Trade Desk as the first partner.

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Instagram and Spotify Test Continuous Music Sharing Feature

3 months ago

Spotify Instagram

Meta and Spotify are testing a feature for Instagram to continuously share Spotify music through Instagram’s Notes. Discovered by reverse engineer Alessandro Paluzzi, the feature may not launch soon as companies often test new concepts. This builds on Instagram's 2022 addition of sharing 30-second song clips in Notes. The integration could automate song postings, enhancing music discovery on Instagram. Both companies have collaborated before and share concerns over Apple's App Store policies.

Instagram Launches Spotify Integration for Music Discovery

4 months ago

Spotify Instagram

Instagram now allows users to link their Spotify accounts, enhancing music discovery and sharing. Users can connect their accounts, create a dedicated playlist for songs saved from Instagram, and seamlessly discover and save music to their Spotify library. The setup is simple with a "Link Spotify" option in Instagram settings. This update aims to improve user experience and engagement on both platforms.

Spotify Launches Comments for Podcasts, Enhances Creator-Fan Interaction

5 months ago

Spotify

Spotify launched Comments for podcasts, allowing listeners to leave comments on episodes. Creators can like and respond to comments, enable or disable them, and approve which ones are displayed. Comments offer two-way conversation capabilities, providing another metric for measuring episode performance and understanding the audience. Spotify also introduced a new mobile app for podcasters to manage their shows and interact with fans.

Spotify Launches New $10.99 Basic Streaming Plan in the US

6 months ago

Spotify

Spotify has introduced a new "Basic" streaming plan in the U.S. for $10.99 per month, offering all the benefits of the Premium plan except for monthly audiobook listening time. This follows a recent price increase of the Premium plan from $10.99 to $11.99 to cover audiobook costs. Other plans include Premium Individual, Duo, Family, and Audiobooks Access, each offering different benefits and pricing options.

Spotify Launches in-house Creative Agency

6 months ago

Spotify

Spotify has launched its first in-house creative agency, Creative Lab, to help brands create custom marketing campaigns and is testing generative AI ads. This aims to attract advertisers to its platform with 615 million listeners. The new AI tool, "Quick Audio," will allow brands to create scripts and voiceovers. Creative Lab will produce video and audio ads, in-app experiences, and interactive formats. Clients include Rockstar Energy Drink and Aperol.

Spotify to Increase Premium Pricing in the US to $11.99 Per Month Starting July

6 months ago

Spotify

Spotify is increasing its U.S. subscription prices again. Starting in July, premium pricing will rise from $10.99 to $11.99. Duo and Family plans will increase to $16.99 and $19.99, while the student plan remains at $5.99. This follows a previous price hike last July. Spotify reported a 20% revenue increase and a 14% rise in premium subscribers. New prices apply to new subscribers today and existing ones from their July billing date.

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