Spotify Partners with Trade Desk to Launch New Ad Exchange for Video Ads

October 28, 2024 at 5:43:40 PM

TL;DR Spotify is piloting an ad exchange to scale its automated ad offerings, focusing initially on video. This will enable Spotify to capture more ad revenue from small- and medium-sized businesses and compete with bigger platforms like Meta and Google. The new exchange, called Spotify Ad Exchange (SAX), will connect advertisers directly to their inventory through demand-side platforms (DSPs), with The Trade Desk as the first partner.

Spotify Partners with Trade Desk to Launch New Ad Exchange for Video Ads

Spotify is piloting an ad exchange, known as the Spotify Ad Exchange (SAX), to enhance its automated ad offerings, initially focusing on video. This move aims to capture more ad revenue from small- and medium-sized businesses and improve spending efficiency for existing clients. The initiative will help Spotify compete against larger platforms like Meta and Google.

Key Details

  • Partnership with The Trade Desk: Spotify's first DSP partner is The Trade Desk, a major ad tech company. The partnership currently focuses on connecting The Trade Desk's North American clients to Spotify's video ad inventory, with audio ad inventory to follow soon.
  • Technology and Integration: The Trade Desk uses OpenPath technology to connect premium publishers' inventory to advertisers quickly. Spotify will be one of the largest audio publishers using OpenPath.
  • Universal ID 2.0: As part of the partnership, Spotify will join Universal ID 2.0, a cookie-less ad-targeting framework, providing privacy-safe ways to target users online.

Statements

  • A Spotify spokesperson confirmed the testing of the new SSP with The Trade Desk, emphasizing the importance of learning from the initial period.
  • A spokesperson for The Trade Desk expressed excitement about extending the partnership to provide advertisers with direct access to high-quality inventory.

Broader Context

  • Automated Ad Business: The Spotify Ad Exchange marks Spotify's significant step into scaling its automated ad business. Previously, Spotify's programmatic ad solutions were accessible only via programmatic direct through its sales team.
  • Video Ad Push: Spotify is also ramping up its video ad offerings, expanding music video availability to nearly 100 markets globally, which will increase its video ad inventory. Last year, Spotify launched video ads for its connected TV apps, starting with Roku.

Spotify has collaborated with various DSPs to make its ad inventory more accessible, but The Trade Desk is the first to access its new ad exchange. This partnership and the new ad exchange are expected to significantly enhance Spotify's automated ad capabilities and competitive positioning in the digital advertising market.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Ad Manager Launches New Sellside Audience Curation Capabilities for Agencies

Google Ad Manager Launches New Sellside Audience Curation Capabilities for Agencies

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
The Ultimate Google Analytics Audit Tool

The Ultimate Google Analytics Audit Tool

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Ad Manager Update Bulk Category Mapping, Customizable Workspaces

Google Ad Manager Update Bulk Category Mapping, Customizable Workspaces

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Taboola Launches Abby, AI Assistant to Simplify and Speed Up Advertising Campaigns

Taboola Launches Abby, AI Assistant to Simplify and Speed Up Advertising Campaigns

Taboola
Taboola

Official Source

Official Source

Taboola is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Instagram and Spotify Test Continuous Music Sharing Feature Trending ️‍🔥

Instagram and Spotify Test Continuous Music Sharing Feature

Google Announces Deprecation of Real-time Bidding Protocol and Transition to OpenRTB

Google Announces Deprecation of Real-time Bidding Protocol and Transition to OpenRTB

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Instagram Launches Spotify Integration for Music Discovery

Instagram Launches Spotify Integration for Music Discovery

Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal Trending ️‍🔥

Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Blogify logo

Blogify

Convert multimedia to SEO-optimized blogs fast

SEO