Axios | Swipe Insight

Threads Adds 35 Million New Users This Month, Rival Bluesky Reaches 20 Million Users

24 days ago

Instagram's Threads gained 35 million new users since Nov. 1, following the 2024 election. Threads and Bluesky are attracting disenchanted X users. Bluesky now has over 20 million users. Threads has maintained over 1 million sign-ups per day for three months, reaching 275 million monthly active users. Meta is enhancing Threads with new features, while Bluesky seeks new investments. Despite this growth, X remains dominant with 570 million users.

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Apple Begins Selling Apple News Ads Directly

29 days ago

Apple Search Ads

Apple is now selling its own ads for Apple News to boost revenue for itself and its publishing partners. Previously, Apple relied on third-party vendors for Apple News ads. Now, it is pitching new ad units within the Apple News feed and stories, including premium sponsorships and various formats. Publishers will get a 70% cut of the ad revenue sold by Apple within their articles and a percentage from the Apple News feed.

Spotify Partners with Trade Desk to Launch New Ad Exchange for Video Ads

1 months ago

Spotify Programmatic Ads

Spotify is piloting an ad exchange to scale its automated ad offerings, focusing initially on video. This will enable Spotify to capture more ad revenue from small- and medium-sized businesses and compete with bigger platforms like Meta and Google. The new exchange, called Spotify Ad Exchange (SAX), will connect advertisers directly to their inventory through demand-side platforms (DSPs), with The Trade Desk as the first partner.

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Taboola to Sell Ads for Apple News and Stocks Apps in Major AdTech Deal

5 months ago

Apple Search Ads Taboola

Taboola has partnered with Apple to provide native advertising for Apple News and Apple Stocks apps, validating Taboola's $1.4 billion business. Apple needs to outsource ad sales to grow its ad business, projected to reach $10.34 billion this year. Taboola, with its extensive publisher and advertiser network, will sell ads within these apps across multiple markets.

OpenAI inks licensing deal with Dotdash Meredith

7 months ago

OpenAI

Dotdash Meredith, a US digital publisher, has partnered with OpenAI. OpenAI will use Dotdash's content to train its algorithms and develop AI products. OpenAI will also display Dotdash's content in response to ChatGPT user queries. The partnership will enhance Dotdash's AI-driven ad-targeting tool, D/Cipher, with OpenAI's large-language models. Dotdash's CEO has stated that AI will not be used in editorial writing.