Threads has gained 35 million new users since November 1, according to Axios. This surge is part of an ongoing competition with Bluesky to attract users disenchanted with X (formerly Twitter) following the 2024 election. Bluesky, founded by former Twitter CEO Jack Dorsey, now has over 20 million users, with significant growth post-election.
Key Statistics
- Threads: Added 15 million new sign-ups by November 14 and another 20 million in the following 11 days, maintaining over 1 million sign-ups per day for three months. It has over 275 million monthly active users.
- Bluesky: Over 20 million users, with a 5x increase in usage post-election.
- X: Over 570 million monthly active users globally, as reported to advertisers.
Recent Developments
- Threads: Testing new features, including customizable feed experiences and enhanced search capabilities. Users can now choose a default feed showing only posts from accounts they follow. An improved "Trending" feature with AI-powered summaries is also being tested.
- Bluesky: Attracting new investment interest after raising $15 million in Series A funding.
Market Position
- X: Remains the leading social discourse app in America, with 30 times more daily visits in the U.S. during the general election than its rivals.
- Threads and Bluesky: Expected to benefit from users leaving X or exploring alternatives.
While X remains dominant, Threads and Bluesky are rapidly growing, driven by user dissatisfaction with X and new feature developments. Analysts predict continued growth for these platforms as they capitalize on this momentum.
