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Taboola Launches AI-Powered 'Taboola for Audience' to Boost Publisher Traffic by 10%

Taboola Launches AI-Powered 'Taboola for Audience' to Boost Publisher Traffic by 10%

8 months ago

Taboola

Taboola has launched Taboola for Audience, an AI-powered technology to help publishers drive more traffic amid search and social media volatility and generative AI threats. The tool has increased traffic by over 10% for some publishers, making it a top referral source. It offers advanced personalization, exclusive acquisition channels, and actionable audience insights. Publishers like Gray Media and The Independent have praised its effectiveness.

Taboola
Taboola

Official Source

Official Source

Taboola is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Taboola to Sell Ads for Apple News and Stocks Apps in Major AdTech Deal Trending ️‍🔥

Taboola to Sell Ads for Apple News and Stocks Apps in Major AdTech Deal

8 months ago

Apple Search Ads Taboola

Taboola has partnered with Apple to provide native advertising for Apple News and Apple Stocks apps, validating Taboola's $1.4 billion business. Apple needs to outsource ad sales to grow its ad business, projected to reach $10.34 billion this year. Taboola, with its extensive publisher and advertiser network, will sell ads within these apps across multiple markets.

Axios
Axios
Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations

Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations

10 months ago

Taboola Programmatic Ads

Taboola has signed an exclusive deal with Foundry to power content recommendations across Foundry's network of consumer sites, including Macworld, PCWorld, and TechHive. This partnership aims to enhance user engagement, audience development, and monetization opportunities. Foundry will use Taboola's products like Taboola Feed and Explore More to provide personalized content recommendations and improve user experience.

Taboola
Taboola

Official Source

Official Source

Taboola is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Taboola.com Ltd's Q1 2024 Earnings: Strong Start with $414M Revenue, 26% YoY Increase

Taboola.com Ltd's Q1 2024 Earnings: Strong Start with $414M Revenue, 26% YoY Increase

10 months ago

Taboola Programmatic Ads

Taboola.com Ltd's Q1 2024 results exceeded expectations with a 26% YoY revenue increase to $414 million. Despite a net loss of $26.2 million, the company generated a free cash flow of $26.8 million. Investments in AI and technology have enhanced advertiser success, and partnerships with Apple and Yahoo have bolstered its market position. However, the unchanged full-year guidance indicates potential future market uncertainties.

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Markifact
Markifact

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Verified Sponsor

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Open Source
Taboola Launches Taboola Select for Large Advertisers on Premium Publishers

Taboola Launches Taboola Select for Large Advertisers on Premium Publishers

11 months ago

Taboola

Taboola has introduced Taboola Select for large advertisers, providing access to a curated selection of Taboola’s premium editorial partnerships. Advertisers can now leverage a subset of Taboola’s premium publishers in the U.S. to drive campaigns. This includes Yahoo, Business Insider, and The Associated Press. Taboola Select allows standalone placements on publisher sites and features advanced AI and Maximize Conversions bidding technology.

Taboola
Taboola

Official Source

Official Source

Taboola is a Official Source. The source has been verified by Swipe Insight team.

Official Source

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