Taboola | Swipe Insight

Taboola Launches Abby, AI Assistant to Simplify and Speed Up Advertising Campaigns

2 months ago

Taboola introduced Abby, a generative AI assistant for advertisers to manage campaigns. Abby simplifies campaign creation, budgeting, targeting, and optimization through a conversational interface. Built on extensive data, Abby enables quick campaign launches on premium sites, reaching 600 million users daily. It offers advanced creative features without needing image editing skills, aiming to democratize advertising for all.

Taboola Launches AI-Powered 'Taboola for Audience' to Boost Publisher Traffic by 10%

4 months ago

Taboola

Taboola has launched Taboola for Audience, an AI-powered technology to help publishers drive more traffic amid search and social media volatility and generative AI threats. The tool has increased traffic by over 10% for some publishers, making it a top referral source. It offers advanced personalization, exclusive acquisition channels, and actionable audience insights. Publishers like Gray Media and The Independent have praised its effectiveness.

The Ultimate Google Analytics Audit Tool

Featured

Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations

6 months ago

Taboola Programmatic Ads

Taboola has signed an exclusive deal with Foundry to power content recommendations across Foundry's network of consumer sites, including Macworld, PCWorld, and TechHive. This partnership aims to enhance user engagement, audience development, and monetization opportunities. Foundry will use Taboola's products like Taboola Feed and Explore More to provide personalized content recommendations and improve user experience.

Taboola Launches Taboola Select for Large Advertisers on Premium Publishers

7 months ago

Taboola

Taboola has introduced Taboola Select for large advertisers, providing access to a curated selection of Taboola’s premium editorial partnerships. Advertisers can now leverage a subset of Taboola’s premium publishers in the U.S. to drive campaigns. This includes Yahoo, Business Insider, and The Associated Press. Taboola Select allows standalone placements on publisher sites and features advanced AI and Maximize Conversions bidding technology.