Taboola introduced Abby, a generative AI assistant for advertisers to manage campaigns. Abby simplifies campaign creation, budgeting, targeting, and optimization through a conversational interface. Built on extensive data, Abby enables quick campaign launches on premium sites, reaching 600 million users daily. It offers advanced creative features without needing image editing skills, aiming to democratize advertising for all.
Taboola has launched Taboola for Audience, an AI-powered technology to help publishers drive more traffic amid search and social media volatility and generative AI threats. The tool has increased traffic by over 10% for some publishers, making it a top referral source. It offers advanced personalization, exclusive acquisition channels, and actionable audience insights. Publishers like Gray Media and The Independent have praised its effectiveness.
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Taboola has signed an exclusive deal with Foundry to power content recommendations across Foundry's network of consumer sites, including Macworld, PCWorld, and TechHive. This partnership aims to enhance user engagement, audience development, and monetization opportunities. Foundry will use Taboola's products like Taboola Feed and Explore More to provide personalized content recommendations and improve user experience.
Taboola has introduced Taboola Select for large advertisers, providing access to a curated selection of Taboola’s premium editorial partnerships. Advertisers can now leverage a subset of Taboola’s premium publishers in the U.S. to drive campaigns. This includes Yahoo, Business Insider, and The Associated Press. Taboola Select allows standalone placements on publisher sites and features advanced AI and Maximize Conversions bidding technology.
