Taboola has launched Taboola for Audience, an AI-powered technology designed to help publishers navigate the challenges posed by changes in search engine and social media traffic, as well as the impact of Generative AI advancements. This new technology aims to drive more traffic to publisher sites, with some seeing over a 10% increase, making it a top referral source after social media and search.
Key Features of Taboola for Audience
- Exclusive Acquisition Channels: Includes partnerships with Android OEMs, news aggregators, and personalized notifications to reach users across various platforms.
- Reader Experience Personalization: Allows editorial teams to blend their editorial voice with AI across their entire site, enhancing user engagement.
- Actionable Audience Insights: Provides real-time data to help editorial and commercial teams refine their content strategies and attract loyal audiences.
Industry Impact
Adam Singolda, CEO of Taboola, highlighted the challenges publishers face due to changes by Big Tech and evolving consumer behavior, emphasizing the need for advanced technologies to adapt and thrive. Mike Braun from Gray Media and Christian Broughton from The Independent praised Taboola for its ability to personalize reader experiences and provide valuable insights, contributing to increased engagement and growth.
About Taboola
Taboola powers recommendations for the open web, helping users discover content they may like. The platform, driven by AI, is used by various digital properties to enhance monetization and user engagement. Taboola has partnerships with top digital properties like Yahoo, CNBC, and BBC, and serves around 18,000 advertisers, reaching nearly 600 million daily active users. The company is also a leader in e-commerce recommendations, driving over 1 million monthly transactions with major brands like Walmart and Macy’s.
