Yahoo Finance | Swipe Insight

Taboola.com Ltd's Q1 2024 Earnings: Strong Start with $414M Revenue, 26% YoY Increase

1 years ago

Taboola.com Ltd's Q1 2024 results exceeded expectations with a 26% YoY revenue increase to $414 million. Despite a net loss of $26.2 million, the company generated a free cash flow of $26.8 million. Investments in AI and technology have enhanced advertiser success, and partnerships with Apple and Yahoo have bolstered its market position. However, the unchanged full-year guidance indicates potential future market uncertainties.

Roblox Partners with PubMatic to Boost Video Ad Sales

1 years ago

Programmatic Ads

Gaming platform Roblox has entered into a strategic partnership with digital advertising technology company PubMatic. The collaboration aims to enhance Roblox's video ad sales, providing a new revenue stream beyond its current virtual currency sales model. The move is part of Roblox's efforts to attract more ad revenue. It's also reported that the company has hired veterans from the ad industry to assist with this initiative.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.