Roblox Partners with PubMatic to Boost Video Ad Sales

April 13, 2024 at 11:12:55 AM

Roblox Partners with PubMatic to Boost Video Ad Sales

Summary

Gaming platform Roblox has entered into a strategic partnership with digital advertising technology company PubMatic. The collaboration aims to enhance Roblox's video ad sales, providing a new revenue stream beyond its current virtual currency sales model. The move is part of Roblox's efforts to attract more ad revenue. It's also reported that the company has hired veterans from the ad industry to assist with this initiative.

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