Roblox has introduced a new video advertising format on its gaming platform and formed a partnership with Google to enhance its advertising business. Gamers can now opt to watch video ads, up to 30 seconds long, in exchange for in-game rewards like boosts or resources through rewarded videos.
The partnership also expands Immersive Ads to more publishers via AdMob and Ad Manager, allowing advertisers to engage users with relevant content within the gaming experience. These ads seamlessly integrate into the game environment, such as billboard ads in virtual cities or advertisements during virtual events. Since testing began last year, improvements have been made to streamline implementation and incorporate video formats, creating more opportunities for both publishers and advertisers.
This collaboration between Roblox and Ad Manager is crucial for Roblox's immersive advertising strategy, facilitating the scaling of Rewarded Video and other immersive formats for brands in the near future.
