Taboola Launches Taboola Select for Large Advertisers on Premium Publishers

Taboola Select is a new offering from Taboola created exclusively for large advertisers. It provides access to a curated selection of Taboola’s premium editorial partnerships. This service allows advertisers to leverage a highly curated subset of just 15 percent of Taboola’s most premium publishers in the U.S. to drive performance campaigns. These campaigns can be run on premium destinations such as Yahoo, Business Insider, and The Associated Press in highly visible, brand safe inventory surrounded solely by trusted editorial content.

To use Taboola Select for performance campaigns, advertisers can tap into standalone placements on nearly every part of esteemed publisher sites, including homepages, in mid-article sections, and in a new position called Featured Placements. Brands can harness the power of CPC buying and leverage Taboola’s advanced AI, including the Maximize Conversions bidding technology, which has been shown to reduce CPAs by an average of 15%.

The benefits of using Taboola Select for large advertisers include:

• Access to a curated set of premium publishers: Advertisers can run campaigns on a select 15 percent of Taboola’s most premium publishers in the U.S.
• High visibility and brand safety: The inventory is highly visible and brand safe, ensuring ads are placed in trusted editorial environments.
• Standalone placements: Advertisers can place ads on various parts of publisher sites, including homepages and mid-article sections.
• Featured Placements: A new ad position that offers additional visibility.
• Advanced AI for performance: Utilizing Taboola’s Maximize Conversions bidding technology to potentially reduce CPAs by 15% on average.

The premium publishers included in Taboola Select are some of the most trusted names in the industry, such as Yahoo, Business Insider, and The Associated Press. These partnerships provide advertisers with high-quality, brand-safe environments for their performance campaigns.