Taboola has announced an exclusive partnership with Foundry, a division of IDG, Inc., to enhance content recommendations across Foundry's consumer sites, including Macworld, PCWorld, TechHive, and Tech Advisor. This collaboration aims to boost user engagement, audience development, and monetization for Foundry, which attracts 28 million monthly visitors.
Key Details of the Partnership
- Implementation of Taboola Products: Foundry will use Taboola Feed and Explore More to offer personalized content recommendations, enhancing user experience and engagement.
- Goals: The partnership aims to grow Foundry’s audience, optimize user engagement, and drive revenue through personalized user experiences.
- Statements from Executives:
- Christian Löbering, Managing Director at Foundry, expressed excitement about the partnership, highlighting the benefits of Taboola's offerings.
- Adam Singolda, Founder and CEO of Taboola, emphasized the honor of working with Foundry and the potential to achieve their goals.
About Taboola
Taboola is a global leader in powering recommendations for the open web, utilizing artificial intelligence to drive monetization and user engagement for digital properties. The platform is used by major digital properties like Yahoo, CNBC, BBC, and NBC News, reaching nearly 600 million daily active users. Taboola also powers e-commerce recommendations, facilitating over 1 million monthly transactions for brands like Walmart and Macy’s.
Forward-Looking Statements Disclaimer
The press release includes forward-looking statements that involve risks and uncertainties. These statements are identified by terms like "expect," "estimate," "project," and similar expressions. Actual results may differ due to various factors, and Taboola does not commit to updating these statements publicly.
Recent Press Releases and News
- Partnership with a360media: Announced on May 15th, 2024, to increase user engagement and monetization.
- Introduction of Taboola Select: Launched on April 24th, 2024, to empower large advertisers.
- Collaboration with Bombas: Achieved a 300% return on ad spend using Taboola's bidding technology.
Contact Information
For further details, media relations, and additional resources, interested parties can contact Taboola's PR team or visit their website for more information on their services and policies.
