Several new features and enhancements have been introduced to improve the partnership ads API, aimed at enhancing creator monetization flows.
Developer Benefits
These updates provide developers with tools to:
- Streamline creator monetization flows
- Increase flexibility and control over partnership ad header formats
- Reduce developer friction
New Partnership Ad API Features
Recommended Creator Content: This feature uses AI to surface organic creator content and recommends approved branded content expected to perform well in partnership ads. Developer documentation is available.
Partnership Ads with One Partner Format + Dynamic Identity Optimization: Businesses can now feature only one partner in the ads header, optimizing performance based on campaign objectives by dynamically selecting whether to feature one or both partners. Developer documentation is available.
Uploading Instagram Video to Facebook Ad Library: The workflow has been improved to allow direct uploads of existing Instagram videos to Facebook using the Instagram Partnership Ad Code, replacing the need for source file information. Partners must pass existing data using the endpoint
{ad-account-id}/advideos. Developer documentation is available.
Instagram Content Publishing API Updates
Creators can now publish to Instagram Stories through the Content Publishing API, with an expanded publishing rate limit allowing up to 100 posts per day across feed, stories, and reels via API. Developer documentation is available.
Feedback from the developer community is appreciated, and continued collaboration is encouraged.
