Meta Ads launches Related media feature to boost ad reach and performance

July 08, 2025 at 5:59:45 AM

TL;DR Meta Ads' 'Related media' automatically adds existing images or videos from past ads to new campaigns, matching campaign goals and content to boost reach and performance. The feature is enabled by default with an option to review or disable. Ads Manager offers a breakdown to compare original and related media performance. Preview options show ad variations before publishing. Meta reports a 12.9% increase in conversions with this feature.

Meta Ads launches Related media feature to boost ad reach and performance

Related media is a new automated ad optimization feature for Meta Ads that enhances campaigns by adding existing images or videos previously uploaded and used in other ads. It suggests media that align with the current campaign objective and ad content, searching for related media in various formats and placements to potentially expand reach and improve performance.

How Related Media Works

When creating a new ad set with a specific media (e.g., media A promoting product x), related media may suggest adding other media (e.g., media B, C, D) from active ad sets that also promote the same product. This helps diversify and optimize ad content automatically.

User Controls and Features

  • The 'Add related media' toggle appears in the ad setup section and is enabled by default.
  • Advertisers can review, modify, or disable the related media suggestions.
  • A new breakdown option under Creative > Related media in Ads Manager allows viewing separate performance metrics for original creatives versus related media.
  • Before publishing, users can preview ads across different placements and see which related media are included, with options to make adjustments.

Performance Impact

Meta reports that campaigns using related media experienced 12.9% more conversions in an experiment compared to campaigns without this feature.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
- Meta Ads' 'Related media' automatically adds existing images or videos from past ads to new campaigns, matching campaign... Visit Source Open external source URL

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Ads Monthly Slides with AI Insights

Google Ads Monthly Slides with AI Insights

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Meta introduces Ad Set Budget Sharing for optimized budget management

Meta introduces Ad Set Budget Sharing for optimized budget management

Jon Loomer
Jon Loomer

Top Creator

Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta adds Value Rules to adjust bids by audience and placement in Ads Manager

Meta adds Value Rules to adjust bids by audience and placement in Ads Manager

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Ads Manager simplifies filtering with new multi-word conditions

Meta Ads Manager simplifies filtering with new multi-word conditions

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Instant Form Ads now improve lead quality without CRM connection

Meta Instant Form Ads now improve lead quality without CRM connection

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator
Meta unveils Creative breakdown for Flexible formats and AI generated image ads

Meta unveils Creative breakdown for Flexible formats and AI generated image ads

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Marketing API adds new features and optimizations to Partnership Ads API

Meta Marketing API adds new features and optimizations to Partnership Ads API

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta Removes Six Ad Limit in Ad Sets for Advertisers

Meta Removes Six Ad Limit in Ad Sets for Advertisers

Jon Loomer
Jon Loomer

Top Creator

Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
CedCommerce logo

CedCommerce

Seamless AI-Driven Multichannel eCommerce Integration

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Otis AI logo

Otis AI

AI-driven marketing for growing businesses

Ad Management
BLKBOX.ai logo

BLKBOX.ai

AI-driven creative testing and production platform

Ad Creative

Get Featured Here

Showcase your tool in this list.

Contact Us