Related media is a new automated ad optimization feature for Meta Ads that enhances campaigns by adding existing images or videos previously uploaded and used in other ads. It suggests media that align with the current campaign objective and ad content, searching for related media in various formats and placements to potentially expand reach and improve performance.
How Related Media Works
When creating a new ad set with a specific media (e.g., media A promoting product x), related media may suggest adding other media (e.g., media B, C, D) from active ad sets that also promote the same product. This helps diversify and optimize ad content automatically.
User Controls and Features
- The 'Add related media' toggle appears in the ad setup section and is enabled by default.
- Advertisers can review, modify, or disable the related media suggestions.
- A new breakdown option under Creative > Related media in Ads Manager allows viewing separate performance metrics for original creatives versus related media.
- Before publishing, users can preview ads across different placements and see which related media are included, with options to make adjustments.
Performance Impact
Meta reports that campaigns using related media experienced 12.9% more conversions in an experiment compared to campaigns without this feature.
