Meta Ads launches Related media feature to boost ad reach and performance

July 08, 2025 at 5:59:45 AM

TL;DR Meta Ads' 'Related media' automatically adds existing images or videos from past ads to new campaigns, matching campaign goals and content to boost reach and performance. The feature is enabled by default with an option to review or disable. Ads Manager offers a breakdown to compare original and related media performance. Preview options show ad variations before publishing. Meta reports a 12.9% increase in conversions with this feature.

Meta Ads launches Related media feature to boost ad reach and performance

Related media is a new automated ad optimization feature for Meta Ads that enhances campaigns by adding existing images or videos previously uploaded and used in other ads. It suggests media that align with the current campaign objective and ad content, searching for related media in various formats and placements to potentially expand reach and improve performance.

How Related Media Works

When creating a new ad set with a specific media (e.g., media A promoting product x), related media may suggest adding other media (e.g., media B, C, D) from active ad sets that also promote the same product. This helps diversify and optimize ad content automatically.

User Controls and Features

  • The 'Add related media' toggle appears in the ad setup section and is enabled by default.
  • Advertisers can review, modify, or disable the related media suggestions.
  • A new breakdown option under Creative > Related media in Ads Manager allows viewing separate performance metrics for original creatives versus related media.
  • Before publishing, users can preview ads across different placements and see which related media are included, with options to make adjustments.

Performance Impact

Meta reports that campaigns using related media experienced 12.9% more conversions in an experiment compared to campaigns without this feature.

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Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
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