Apple Ads News

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Apple Search Ads Rebrands to Apple Ads Trending ️‍🔥

Apple Search Ads Rebrands to Apple Ads

21 days ago

Apple has rebranded its Search Ads platform to 'Apple Ads', highlighting its growth in advertising. Launched in 2016 with a single ad placement at the top of App Store search results, the platform has expanded significantly. The new name indicates that advertising options now include multiple placements across the App Store, showcasing Apple's commitment to enhancing its advertising business and offering marketers a broader range of opportunities.

Apple Ads
Apple Ads

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 Apple Search Ads to Support SKAdNetwork Attribution Trending ️‍🔥

Apple Search Ads to Support SKAdNetwork Attribution

29 days ago

Apple Search Ads will integrate with SKAdNetwork versions 1.0, 2.0, and 3.0, allowing advertisers to receive SKAN postbacks. This change eliminates the need for two attribution methods, reducing duplicate conversions and standardizing iOS attribution. Apple has noted limitations in its current API and the need for better marketing measurement. There are concerns that ASA may take last-touch conversions from third-party networks, impacting measurement capabilities.

Apple Search Ads to Launch View-Through Attribution Feature in March 2025 Trending ️‍🔥

Apple Search Ads to Launch View-Through Attribution Feature in March 2025

2 months ago

Apple will launch view-through attribution for Apple Search Ads by March 2025, allowing advertisers to track app installations from ad impressions. This feature will be accessible via the Apple Ads Attribution API and requires developers to implement a "claimType" field to differentiate between view-based and click-based installations. This change is expected to influence app advertising metrics and budget allocations.

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Apple Begins Selling Apple News Ads Directly

Apple Begins Selling Apple News Ads Directly

5 months ago

Apple is now selling its own ads for Apple News to boost revenue for itself and its publishing partners. Previously, Apple relied on third-party vendors for Apple News ads. Now, it is pitching new ad units within the Apple News feed and stories, including premium sponsorships and various formats. Publishers will get a 70% cut of the ad revenue sold by Apple within their articles and a percentage from the Apple News feed.

Apple Expands Search Ads to 21 New Countries

Apple Expands Search Ads to 21 New Countries

7 months ago

Apple announced its Search Ads program expansion to 21 new countries starting October 3, 2024. This will enable app developers to advertise on the App Store in new markets including Türkiye, Cyprus, Slovakia, Bulgaria, Estonia, Latvia, Luxembourg, Iceland, Slovenia, Iraq, Bahrain, Uzbekistan, Kyrgyzstan, Nepal, Sri Lanka, Mongolia, Morocco, Ghana, Kenya, and Algeria. This move aims to enhance app visibility for developers.

Apple Ads
Apple Ads

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Official Source

Apple Ads is a Official Source. The source has been verified by Swipe Insight team.

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Apple Search Ads Introduces Deep Linking Trending ️‍🔥

Apple Search Ads Introduces Deep Linking

7 months ago

Apple has updated its Search Ads platform to include deep linking, allowing advertisers to direct users to specific in-app locations. This feature is compatible with iOS 18 and enhances ads on the Today tab, Search tab, and search results. Advertisers can create custom product pages with deep links, improving user engagement and conversion rates. Developers should update their strategies to utilize this capability as iOS 18 adoption grows.

Apple Ads
Apple Ads

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Official Source

Apple Ads is a Official Source. The source has been verified by Swipe Insight team.

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Apple Search Ads Introduces View-Through Metrics in Campaign Reporting

Apple Search Ads Introduces View-Through Metrics in Campaign Reporting

9 months ago

Apple has enhanced its Search Ads reporting by adding view-through metrics and updating total metrics to include view-through data. This offers advertisers a comprehensive view of campaign performance, tracking ad impressions' impact beyond direct taps. New metrics include Installs (View-Through), New Downloads (View-Through), and Redownloads (View-Through), all within a one-day window.

Apple Ads
Apple Ads

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Official Source

Apple Ads is a Official Source. The source has been verified by Swipe Insight team.

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Taboola to Sell Ads for Apple News and Stocks Apps in Major AdTech Deal Trending ️‍🔥

Taboola to Sell Ads for Apple News and Stocks Apps in Major AdTech Deal

9 months ago

Taboola has partnered with Apple to provide native advertising for Apple News and Apple Stocks apps, validating Taboola's $1.4 billion business. Apple needs to outsource ad sales to grow its ad business, projected to reach $10.34 billion this year. Taboola, with its extensive publisher and advertiser network, will sell ads within these apps across multiple markets.

Apple Moves Ads to Top Spot in App Store Search Tab Redesign

Apple Moves Ads to Top Spot in App Store Search Tab Redesign

9 months ago

Apple has updated the App Store's Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Users can now expand suggestions and browse app categories directly from the Search tab. Top charts and full category listings have moved to the Browse section. This reorganization emphasizes app recommendations and may influence how users discover new apps.

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