Browse Apple Search Ads updates sorted by latest
29 days ago
Apple is now selling its own ads for Apple News to boost revenue for itself and its publishing partners. Previously, Apple relied on third-party vendors for Apple News ads. Now, it is pitching new ad units within the Apple News feed and stories, including premium sponsorships and various formats. Publishers will get a 70% cut of the ad revenue sold by Apple within their articles and a percentage from the Apple News feed.
2 months ago
Apple announced its Search Ads program expansion to 21 new countries starting October 3, 2024. This will enable app developers to advertise on the App Store in new markets including Türkiye, Cyprus, Slovakia, Bulgaria, Estonia, Latvia, Luxembourg, Iceland, Slovenia, Iraq, Bahrain, Uzbekistan, Kyrgyzstan, Nepal, Sri Lanka, Mongolia, Morocco, Ghana, Kenya, and Algeria. This move aims to enhance app visibility for developers.
Trending ️🔥2 months ago
Apple has updated its Search Ads platform to include deep linking, allowing advertisers to direct users to specific in-app locations. This feature is compatible with iOS 18 and enhances ads on the Today tab, Search tab, and search results. Advertisers can create custom product pages with deep links, improving user engagement and conversion rates. Developers should update their strategies to utilize this capability as iOS 18 adoption grows.
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5 months ago
Apple has enhanced its Search Ads reporting by adding view-through metrics and updating total metrics to include view-through data. This offers advertisers a comprehensive view of campaign performance, tracking ad impressions' impact beyond direct taps. New metrics include Installs (View-Through), New Downloads (View-Through), and Redownloads (View-Through), all within a one-day window.
Trending ️🔥5 months ago
Taboola has partnered with Apple to provide native advertising for Apple News and Apple Stocks apps, validating Taboola's $1.4 billion business. Apple needs to outsource ad sales to grow its ad business, projected to reach $10.34 billion this year. Taboola, with its extensive publisher and advertiser network, will sell ads within these apps across multiple markets.
5 months ago
Apple has updated the App Store's Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Users can now expand suggestions and browse app categories directly from the Search tab. Top charts and full category listings have moved to the Browse section. This reorganization emphasizes app recommendations and may influence how users discover new apps.
5 months ago
Apple Search Ads' popularity scores, crucial for App Store Optimization (ASO), are changing significantly weeks after a temporary issue affected scores. AppTweak identified new, more selective changes impacting keywords with special or hidden characters. This suggests Apple's data cleanup efforts but raises concerns about overcorrections affecting legitimate brands. The permanence of these changes is uncertain, potentially impacting ASO strategies.
5 months ago
ASO experts have noticed a change in Apple's Search Ads Popularity (SAP) metric, though not confirmed by Apple. Previously, ASO tools accessed SAP data for any keyword, but now Apple seems to provide app-relevant SAP data, assigning a default SAP value of 5 to irrelevant keywords. This shift could impact keyword research and optimization, prompting ASO professionals to reconsider their strategies.
6 months ago
Apple Search Ads introduces new account management recommendations, including daily budget suggestions for Search tab, Today tab, and product pages. Users can view estimated performance improvements for bids, keywords, and budgets to optimize campaigns. Metrics like Estimated Installs, Spend, and Average CPA help in decision-making. Recommendations are accessible via the Recommendations link in dashboards and categorized by Keywords, Bids, and Daily Budget.
