Apple has announced a significant expansion of its Search Ads program, set to launch on October 3, 2024. This move will allow app developers to advertise their products on the App Store in 21 additional countries, opening up new markets for both local and international developers.
Key Points:
Launch Date: October 3, 2024
New Markets: The expansion includes Türkiye and 20 other countries across Europe, Asia, Africa, and the Middle East.
Notable Additions:
- Europe: Turkey, Cyprus, Slovakia, Bulgaria, Estonia, Latvia, Luxembourg, Iceland, Slovenia
- Middle East: Iraq, Bahrain
- Asia: Uzbekistan, Kyrgyzstan, Nepal, Sri Lanka, Mongolia
- Africa: Morocco, Ghana, Kenya, Algeria
Target Audience: Both local developers in these countries and international developers looking to expand their reach.
Opportunity: This expansion allows developers to increase their app's visibility in these new markets through targeted advertising on the App Store.
This expansion reflects Apple's continued efforts to provide developers with more opportunities to promote their apps globally. It also indicates the growing importance of these emerging markets in the mobile app ecosystem.
