Apple today announced the official rebranding of its Search Ads platform to 'Apple Ads', marking a significant evolution in the company's advertising business.
When Apple Search Ads first launched in 2016, it offered advertisers a single ad placement option appearing at the top of App Store search results. The rebranding to Apple Ads reflects the platform's substantial growth and expansion over the years.
Expanded Advertising Options
The name change acknowledges that Apple's advertising offerings have grown beyond just search placements. Today, advertisers can utilize multiple placements across the App Store, providing more comprehensive advertising opportunities within Apple's ecosystem.
The rebranding represents Apple's commitment to developing its advertising business while reflecting the broader scope of advertising options now available to marketers on its platforms.
