Lucas Moscon

Browse by source sorted by latest

 Apple Search Ads to Support SKAdNetwork Attribution Trending ️‍🔥

Apple Search Ads to Support SKAdNetwork Attribution

2 months ago

Apple Search Ads will integrate with SKAdNetwork versions 1.0, 2.0, and 3.0, allowing advertisers to receive SKAN postbacks. This change eliminates the need for two attribution methods, reducing duplicate conversions and standardizing iOS attribution. Apple has noted limitations in its current API and the need for better marketing measurement. There are concerns that ASA may take last-touch conversions from third-party networks, impacting measurement capabilities.

Marketing Workflow Templates

Marketing Workflow Templates

Featured

Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!

Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor