Lucas Moscon

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Apple Search Ads to Support SKAdNetwork Attribution

1 years ago

Apple Search Ads will integrate with SKAdNetwork versions 1.0, 2.0, and 3.0, allowing advertisers to receive SKAN postbacks. This change eliminates the need for two attribution methods, reducing duplicate conversions and standardizing iOS attribution. Apple has noted limitations in its current API and the need for better marketing measurement. There are concerns that ASA may take last-touch conversions from third-party networks, impacting measurement capabilities.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.