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3 months ago
Apple announced its Search Ads program expansion to 21 new countries starting October 3, 2024. This will enable app developers to advertise on the App Store in new markets including Türkiye, Cyprus, Slovakia, Bulgaria, Estonia, Latvia, Luxembourg, Iceland, Slovenia, Iraq, Bahrain, Uzbekistan, Kyrgyzstan, Nepal, Sri Lanka, Mongolia, Morocco, Ghana, Kenya, and Algeria. This move aims to enhance app visibility for developers.
Trending ️🔥3 months ago
Apple has updated its Search Ads platform to include deep linking, allowing advertisers to direct users to specific in-app locations. This feature is compatible with iOS 18 and enhances ads on the Today tab, Search tab, and search results. Advertisers can create custom product pages with deep links, improving user engagement and conversion rates. Developers should update their strategies to utilize this capability as iOS 18 adoption grows.
6 months ago
Apple has enhanced its Search Ads reporting by adding view-through metrics and updating total metrics to include view-through data. This offers advertisers a comprehensive view of campaign performance, tracking ad impressions' impact beyond direct taps. New metrics include Installs (View-Through), New Downloads (View-Through), and Redownloads (View-Through), all within a one-day window.
7 months ago
Apple Search Ads introduces new account management recommendations, including daily budget suggestions for Search tab, Today tab, and product pages. Users can view estimated performance improvements for bids, keywords, and budgets to optimize campaigns. Metrics like Estimated Installs, Spend, and Average CPA help in decision-making. Recommendations are accessible via the Recommendations link in dashboards and categorized by Keywords, Bids, and Daily Budget.
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8 months ago
Apple Search Ads encourages multiple ad placements on the App Store for increased visibility and downloads. A good introduction for beginners as optimizing search results campaigns with effective keywords and ad variations is crucial. Simultaneously running Search tab and search results campaigns can attract more users. The Today tab is ideal for app promotion, while Product page ads can enhance campaign performance. It's recommended to let campaigns run for a while before making changes.
