Apple Search Ads has introduced new account management recommendations, including daily budget suggestions for the Search tab, Today tab, and product pages. These recommendations aim to optimize campaign performance by providing estimated performance uplifts and results for bids, keywords, and daily budgets.
Key Features
- Daily Budget Recommendations: Suggested adjustments to daily spending over a month for various campaign types (search results, Search tab, Today tab, and product pages).
- Estimated Metrics:
- Estimated Installs (beta): Projected installs over seven days based on historical data with daily budget recommendations.
- Estimated Spend (beta): Projected spending over seven days based on historical data with daily budget recommendations.
- Estimated Average CPA (beta): Projected average cost-per-acquisition over seven days based on historical data with daily budget recommendations.
How to View Recommendations
- Accessing Recommendations:
- Click the "Recommendations" link in the upper-right corner of the Campaigns, Ad Groups, All Keywords, and Ad Group Keywords dashboards.
- Recommendations Page:
- View totals of available, dismissed, and applied recommendations for each active app campaign.
- Recommendations are categorized into Keywords, Bids, and Daily Budget.
- Click the number next to an app name to see specific recommendations.
- Adjust visible metrics by clicking "Edit Columns" in the upper right.
By applying these recommendations, advertisers can potentially increase app download opportunities and improve overall campaign efficiency.
