Eric Seufert

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Apple Search Ads to Launch View-Through Attribution Feature in March 2025

9 months ago

Apple will launch view-through attribution for Apple Search Ads by March 2025, allowing advertisers to track app installations from ad impressions. This feature will be accessible via the Apple Ads Attribution API and requires developers to implement a "claimType" field to differentiate between view-based and click-based installations. This change is expected to influence app advertising metrics and budget allocations.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.