Eric Seufert

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Apple Search Ads to Launch View-Through Attribution Feature in March 2025

1 years ago

Apple will launch view-through attribution for Apple Search Ads by March 2025, allowing advertisers to track app installations from ad impressions. This feature will be accessible via the Apple Ads Attribution API and requires developers to implement a "claimType" field to differentiate between view-based and click-based installations. This change is expected to influence app advertising metrics and budget allocations.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.