ASO News & Updates for March 2025

Apple introduces AI-generated review summaries

15 days ago

Apple is introducing AI-generated summaries for App Store reviews in the iOS 18.4 update, currently in public beta. These summaries will provide key insights from user reviews weekly for apps with enough reviews. While this feature aims to help users make quicker decisions, it may also risk the influence of fake reviews. Initially available in English (U.S.), it will expand to more languages later this year, with a public launch expected in April.

Apple Enhances App Store Search with Tags and Natural Language for Better Discovery

18 days ago

ASO

Apple's App Store has introduced search enhancements to improve app discovery. The new features include app tags, which provide quick insights into an app's key qualities, and natural language search, allowing users to search using everyday language for more relevant results. Currently, these enhancements are available in English for a limited selection of apps in the U.S., with plans to expand to all apps and other languages throughout the year.

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Google Play improves widget discovery to boost app engagement

21 days ago

ASO

Google Play is enhancing widget discovery to boost user engagement with apps. Updates include a dedicated search filter for widgets, visual badges on app detail pages to show widget availability, and a curated editorial page to educate users. These changes aim to increase user engagement, create new interaction opportunities, and justify investments in widget development. Developers should leverage these tools to maximize widget potential.

Google Play Books iOS app introduces Get book button for easier purchases

1 months ago

ASO

Google can now sell e-books and audiobooks directly through its iOS app, Google Play Books. Users can click a new “Get book” button in the app, which directs them to the Google Play website for purchases. This change simplifies buying books in the app, which has long allowed access to Google Play Books across devices. Additionally, users can share books via Google Play Family Library and create a digital collection accessible on various platforms.

Google Play Store Introduces New Core Value Metrics for App Rankings

1 months ago

ASO

Google Play Store has introduced two new metrics, DAU/MAU Ratio and User Loss Rate, to its Android Vitals that will impact app visibility and rankings. The DAU/MAU Ratio measures daily active users against monthly active users, with non-compliant apps receiving warnings and reduced visibility. The User Loss Rate compares uninstalls to active users, resulting in similar consequences.

Apple to Remove Non-Compliant Apps from EU App Store Starting February 2025

1 months ago

ASO

Apple will remove apps without trader status verification from the EU App Store starting February 17, 2025, to comply with the Digital Services Act. Developers must verify their trader status through App Store Connect to keep their apps available. Non-compliant apps will be removed until proper verification is completed. This change requires developers to act quickly to ensure compliance and transparency in app distribution within the EU market.

Google eases app testing rules for new developers on Play Store

3 months ago

ASO

Google has lowered the number of testers needed for new developers releasing apps on the Play Store from 20 to 12. This applies to developers with personal accounts created after November 13, 2023, who must run a closed test with 12 testers over 14 days. The previous requirement was burdensome for indie developers. Developers with business accounts are not affected, allowing for easier app publishing while maintaining quality through user testing.

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Justice Department Pushes Google to Spin Off Chrome Browser

4 months ago

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The Department of Justice is reportedly pushing Google to spin off its Chrome browser business and recommending antitrust requirements related to AI and Android. This follows a historic multiyear case where the Justice Department proved Google's web search monopoly in the U.S. A federal judge ruled Google broke antitrust laws in online search and search text ads markets. The Justice Department argues Chrome is a key access point for Google Search, controlling 61% of the U.S. browser market.

App Store Console Now Allows Direct Featuring for Apps and Games

4 months ago

ASO

The App Store now allows developers to get featured directly from the App Store Console. Developers can share their apps, games, in-app content, or stories for featuring opportunities. Featuring Nominations in App Store Connect can be used to share new content or app enhancements. The App Store highlights developers through stories, collections, In-App Events, and more. Factors for featuring include user experience, UI design, and innovation.

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