ASO News & Updates for July 2025

App Store Connect Launches Tag Management to Boost App Discoverability

9 days ago

App Store now offers tag management in App Store Connect, allowing developers to add descriptive tags to their apps. These tags improve discoverability by appearing in search results and on product pages, helping users find related apps easily. Tags are generated from metadata, AI, and human curation. Developers can manage tags to ensure relevance. Currently, tags are visible only in the U.S. and require specific account roles to manage.

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Apple launches AI generated tags in App Store developer beta for better app discovery

1 months ago

ASO

Apple's new AI-generated tags for the App Store are in the iOS 26 developer beta but not yet on the public store or search. Apple uses AI to extract metadata from app descriptions, categories, and screenshots to improve discoverability, replacing manual keyword tagging. Developers can control AI-assigned tags, which are reviewed by humans before going live. Understanding these tags will be key for app discovery once fully implemented.

Apple introduces AI-generated review summaries

4 months ago

ASO

Apple is introducing AI-generated summaries for App Store reviews in the iOS 18.4 update, currently in public beta. These summaries will provide key insights from user reviews weekly for apps with enough reviews. While this feature aims to help users make quicker decisions, it may also risk the influence of fake reviews. Initially available in English (U.S.), it will expand to more languages later this year, with a public launch expected in April.

Apple Enhances App Store Search with Tags and Natural Language for Better Discovery

4 months ago

ASO

Apple's App Store has introduced search enhancements to improve app discovery. The new features include app tags, which provide quick insights into an app's key qualities, and natural language search, allowing users to search using everyday language for more relevant results. Currently, these enhancements are available in English for a limited selection of apps in the U.S., with plans to expand to all apps and other languages throughout the year.

Google Play improves widget discovery to boost app engagement

4 months ago

ASO

Google Play is enhancing widget discovery to boost user engagement with apps. Updates include a dedicated search filter for widgets, visual badges on app detail pages to show widget availability, and a curated editorial page to educate users. These changes aim to increase user engagement, create new interaction opportunities, and justify investments in widget development. Developers should leverage these tools to maximize widget potential.

Google Play Books iOS app introduces Get book button for easier purchases

5 months ago

ASO

Google can now sell e-books and audiobooks directly through its iOS app, Google Play Books. Users can click a new “Get book” button in the app, which directs them to the Google Play website for purchases. This change simplifies buying books in the app, which has long allowed access to Google Play Books across devices. Additionally, users can share books via Google Play Family Library and create a digital collection accessible on various platforms.

Google Play Store Introduces New Core Value Metrics for App Rankings

5 months ago

ASO

Google Play Store has introduced two new metrics, DAU/MAU Ratio and User Loss Rate, to its Android Vitals that will impact app visibility and rankings. The DAU/MAU Ratio measures daily active users against monthly active users, with non-compliant apps receiving warnings and reduced visibility. The User Loss Rate compares uninstalls to active users, resulting in similar consequences.

Apple to Remove Non-Compliant Apps from EU App Store Starting February 2025

5 months ago

ASO

Apple will remove apps without trader status verification from the EU App Store starting February 17, 2025, to comply with the Digital Services Act. Developers must verify their trader status through App Store Connect to keep their apps available. Non-compliant apps will be removed until proper verification is completed. This change requires developers to act quickly to ensure compliance and transparency in app distribution within the EU market.

Google eases app testing rules for new developers on Play Store

7 months ago

ASO

Google has lowered the number of testers needed for new developers releasing apps on the Play Store from 20 to 12. This applies to developers with personal accounts created after November 13, 2023, who must run a closed test with 12 testers over 14 days. The previous requirement was burdensome for indie developers. Developers with business accounts are not affected, allowing for easier app publishing while maintaining quality through user testing.

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