Google Play Console has rolled out a new section called "Custom Audiences" under the Store Presence menu, offering developers more targeted ways to engage with their users.
Key features of Custom Audiences
User Grouping: Developers can define groups of users based on specific behaviors or attributes.
Personalized Content: Create and deliver tailored content for these custom-defined user segments.
Behavior-Based Targeting: For instance, developers can target users who frequently use a specific feature but haven't made in-app purchases.
API Integration: Custom audiences can be defined using tags created through Google's Grouping API.
This new feature aims to enhance app marketing strategies by allowing developers to create more targeted and relevant content for different user segments. It provides a way to potentially increase conversion rates by addressing specific user behaviors and preferences.
The addition of Custom Audiences to the Google Play Console reflects Google's ongoing efforts to provide developers with more sophisticated tools for user engagement and app promotion.
