App Store Tag Management in App Store Connect enables developers to add app tags—glanceable terms that highlight key qualities of their apps or games. These tags appear in App Store search results and on product pages, enhancing app discoverability. Users can tap tags like "Sleep" to find related apps. Tags are generated from metadata provided in App Store Connect, combined with artificial intelligence and human curation. Developers can manage which tags appear on their app’s product page within App Store Connect.
Benefits of App Tags
- Increase discoverability: Tags show up in search results and as clickable links on Search Landing Pages and Product Pages.
- Connect with the right audience: Tags help align apps with user intent, improving relevance.
Management and Availability
- Tags can be managed in the app information section of App Store Connect to keep them relevant to app functionality.
- Currently, tags are supported and visible only to users in the United States.
- Required roles to manage tags include Account Holder, Admin, App Manager, or Marketing.
