App Store search has been updated to improve the discovery of apps and games through the introduction of app tags and natural language search support.
App tags are concise terms that highlight the essential qualities of an app or game, influenced by the app's metadata. This allows users to quickly grasp key features when browsing search results.
Natural language search enables users to input queries in everyday language, making it easier to find relevant results based on specific goals or desired functionalities.
These enhancements are currently being rolled out in English for a select number of apps and games in the United States, with plans to expand to all apps, additional storefronts, and languages throughout the year.
