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2 months ago
Google Play Store has introduced two new metrics, DAU/MAU Ratio and User Loss Rate, to its Android Vitals that will impact app visibility and rankings. The DAU/MAU Ratio measures daily active users against monthly active users, with non-compliant apps receiving warnings and reduced visibility. The User Loss Rate compares uninstalls to active users, resulting in similar consequences.
8 months ago
Google Play Console has introduced "Custom Audiences" under the Store Presence menu, enabling developers to engage users more effectively. Key features include user grouping based on behaviors or attributes, personalized content delivery, behavior-based targeting, and API integration using Google's Grouping API. This feature aims to improve app marketing strategies by creating targeted content for user segments, potentially increasing conversion rates.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
