Maxim Melnik

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Google Play Store Introduces New Core Value Metrics for App Rankings

Google Play Store Introduces New Core Value Metrics for App Rankings

3 months ago

Google Play Store has introduced two new metrics, DAU/MAU Ratio and User Loss Rate, to its Android Vitals that will impact app visibility and rankings. The DAU/MAU Ratio measures daily active users against monthly active users, with non-compliant apps receiving warnings and reduced visibility. The User Loss Rate compares uninstalls to active users, resulting in similar consequences.

Google Play Console Introduces Custom Audiences Feature for Targeted User Engagement

Google Play Console Introduces Custom Audiences Feature for Targeted User Engagement

9 months ago

Google Play Console has introduced "Custom Audiences" under the Store Presence menu, enabling developers to engage users more effectively. Key features include user grouping based on behaviors or attributes, personalized content delivery, behavior-based targeting, and API integration using Google's Grouping API. This feature aims to improve app marketing strategies by creating targeted content for user segments, potentially increasing conversion rates.

Marketing Workflow Templates

Marketing Workflow Templates

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Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!

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