Google Play Console Introduces Custom Audiences Feature for Targeted User Engagement
5 months ago
Google Play Console has introduced "Custom Audiences" under the Store Presence menu, enabling developers to engage users more effectively. Key features include user grouping based on behaviors or attributes, personalized content delivery, behavior-based targeting, and API integration using Google's Grouping API. This feature aims to improve app marketing strategies by creating targeted content for user segments, potentially increasing conversion rates.
