Browse by source sorted by latest
6 months ago
Google Play Store has introduced two new metrics, DAU/MAU Ratio and User Loss Rate, to its Android Vitals that will impact app visibility and rankings. The DAU/MAU Ratio measures daily active users against monthly active users, with non-compliant apps receiving warnings and reduced visibility. The User Loss Rate compares uninstalls to active users, resulting in similar consequences.
1 years ago
Google Play Console has introduced "Custom Audiences" under the Store Presence menu, enabling developers to engage users more effectively. Key features include user grouping based on behaviors or attributes, personalized content delivery, behavior-based targeting, and API integration using Google's Grouping API. This feature aims to improve app marketing strategies by creating targeted content for user segments, potentially increasing conversion rates.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
