Apple Introduces Header Images in App Store Search Tab, Replaces Search Suggestions

June 25, 2024 at 12:58:19 PM

Apple Introduces Header Images in App Store Search Tab, Replaces Search Suggestions

Apple has introduced a new UI change in the search tab of the App Store, displaying header images for the top charts. Here are the key points:

Key Insights

  1. Replacement of Search Query Suggestions:

    • The new UI replaces a small batch of search query suggestions.
    • This change suggests that users were not engaging with those suggestions, likely due to the high friction of the search tab.
  2. Benefits of Adding Top Charts:

    • Visual Appeal: The use of header images is more visually appealing.
    • Developer Attention: It brings attention back to top charts, which have been considered a vanity metric by Apple.

ASO top chart apple
Image Credits: Talha Mumtaz

Implications for ASO Practitioners

  • Data Over Opinions: Trust in data rather than opinions when assessing the impact of this change.
  • Browse Impressions and Downloads: If your app is already high in the top charts, you may see an increase in impressions and downloads due to reduced friction in the search bar.

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