Simon Thillay

Belgium

2 Swipes

About

Simo is the Head of ASO at AppTweak, bringing expertise in app store optimization to drive growth. With a background as a former growth marketing manager at Deezer, he combines strategic insight with practical experience. Simo specializes in developing concrete solutions for app store challenges, focusing on A/B testing methodologies and innovative approaches like Brand Defense Cost Modeling to maximize app visibility and performance.

Achievements

Coming Soon 🤞

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Apple Search Popularity Scores Undergo Further Changes

10 months ago

Apple Ads ASO

Apple Search Ads' popularity scores, crucial for App Store Optimization (ASO), are changing significantly weeks after a temporary issue affected scores. AppTweak identified new, more selective changes impacting keywords with special or hidden characters. This suggests Apple's data cleanup efforts but raises concerns about overcorrections affecting legitimate brands. The permanence of these changes is uncertain, potentially impacting ASO strategies.

Apple Introduces Header Images in App Store Search Tab, Replaces Search Suggestions

10 months ago

ASO

Apple's latest UI change in the App Store search tab now shows header images for top charts, replacing search suggestions. This suggests users rarely tapped on those suggestions due to high friction in the search tab. The new design is more visually appealing and refocuses attention on top charts, seen as a vanity metric. ASO practitioners should rely on data to assess the impact on Browse impressions and downloads.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.