Simon Thillay

Belgium

2 Swipes

About

Simo is the Head of ASO at AppTweak, bringing expertise in app store optimization to drive growth. With a background as a former growth marketing manager at Deezer, he combines strategic insight with practical experience. Simo specializes in developing concrete solutions for app store challenges, focusing on A/B testing methodologies and innovative approaches like Brand Defense Cost Modeling to maximize app visibility and performance.

Achievements

Coming Soon 🤞

Swipes

Apple Search Popularity Scores Undergo Further Changes

5 months ago

Apple Search Ads ASO

Apple Search Ads' popularity scores, crucial for App Store Optimization (ASO), are changing significantly weeks after a temporary issue affected scores. AppTweak identified new, more selective changes impacting keywords with special or hidden characters. This suggests Apple's data cleanup efforts but raises concerns about overcorrections affecting legitimate brands. The permanence of these changes is uncertain, potentially impacting ASO strategies.

Apple Introduces Header Images in App Store Search Tab, Replaces Search Suggestions

5 months ago

ASO

Apple's latest UI change in the App Store search tab now shows header images for top charts, replacing search suggestions. This suggests users rarely tapped on those suggestions due to high friction in the search tab. The new design is more visually appealing and refocuses attention on top charts, seen as a vanity metric. ASO practitioners should rely on data to assess the impact on Browse impressions and downloads.

The Ultimate Google Analytics Audit Tool

Featured

Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.