Getting featured on the App Store is now more accessible through the App Store Console. This platform showcases popular apps and games across Apple devices, aiming to empower developers globally. Featuring selections are localized and regionally curated to recommend relevant content.
Developers can highlight new apps, updates, In-App Events, and stories using Featuring Nominations in App Store Connect. It's recommended to submit nominations up to three months in advance, with a minimum lead time of two weeks.
Ways Developers Are Highlighted
- Stories and Collections: Inform, help, and inspire users.
- In-App Events: Share timely content.
- App/Game of the Day: Feature favorite apps and games.
- Lists: Encourage trying new apps.
- Pre-orders: Highlight upcoming launches.
- Personalized Recommendations: Provide tailored selections.
- Editors’ Choice: Spotlight best-in-class apps and games.
Featuring Considerations
The App Store team looks for:
- User Experience: Efficient, valuable, and easy-to-use functionality.
- UI Design: Usability, appeal, and quality visuals or controls.
- Innovation: Technologies solving unique problems.
- Uniqueness: Fresh approaches or new genres.
- Accessibility: Broad user experience with integrated features.
- Localization: Multi-language support with relevant content.
- App Store Product Page: Compelling visuals, descriptions, and positive reviews.
Additional Considerations for Games
- Gameplay design
- Art and animation
- Controls
- Story and characters
- Replayability
- Sound design and music
- Technical performance
- Overall value
If considered for featuring, developers may receive requests for promotional assets. Follow the App Store promotional artwork guidelines for specifications and preparation instructions.
Featured apps or games in select placements, like App of the Day, will receive a notification via the App Store Connect app. Developers can then share visual assets on social media to promote downloads.
