Taboola has introduced Abby, a pioneering Generative AI assistant designed to help advertisers start and manage their campaigns effortlessly. Abby allows advertisers to handle budgeting, targeting, creative, optimization, and more through a conversational interface, eliminating the need for advertising expertise.
Key Features of Abby
- Conversational Campaign Management: Advertisers can interact with Abby to build and launch campaigns by answering simple questions, making the process intuitive and accessible.
- Efficiency: Campaigns launched with Abby go live 75% faster than those set up manually.
- Comprehensive Media Planning: Abby manages every aspect of media plans, including setting budget allocations between desktop and mobile, and focusing on various marketing objectives like driving purchases, increasing brand awareness, or lead generation.
- Generative AI Creative Features: Abby enables advertisers to create and modify images, edit backgrounds, CTAs, and generate captions without needing any image editing software or expertise.
Industry Impact
- High Adoption Rate: Nearly 91% of advertisers are using or considering Generative AI technology, with 81% believing it can boost sales.
- Democratization of Advertising: Abby makes advanced advertising accessible to all, allowing users to manage campaigns as if they were consulting with a seasoned ad executive.
About Taboola
Taboola powers recommendations for the open web, helping people discover content they may like. Their AI-driven platform is used by top digital properties to drive monetization and user engagement. Taboola has partnerships with major digital properties like Yahoo, CNBC, and BBC, and serves around 18,000 advertisers, reaching nearly 600 million daily active users. The company is a leader in e-commerce recommendations, driving over 1 million monthly transactions with brands like Walmart and eBay.
