Spotify announced a price increase for its premium subscription in multiple markets across the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region. Over the next month, affected subscribers will receive emails notifying them that their monthly subscription will rise from €10.99 to €11.99. This follows a similar price hike last year in the U.S., where prices increased from $10.99 to $11.99.
Price Increase Details
- The price change will take effect starting on subscribers' billing dates in September.
- The increase applies to Premium Individual subscriptions.
- New subscribers can find updated pricing on spotify.com/premium.
Spotify's Rationale
Spotify states that the price increase is necessary to continue innovating on product offerings and features, aiming to deliver a world-class, personalized experience for every user. The company occasionally updates prices to support these improvements.
Communication to Subscribers
Subscribers in the impacted regions will receive an email explaining the update and its implications for their subscriptions. The message thanks users for being valued Premium subscribers and emphasizes the commitment to bringing the best experience through ongoing innovation.
