Meta and Spotify are testing a feature for deeper music integration in Instagram, allowing users to continuously share their Spotify music through Instagram’s Notes. This was discovered by reverse engineer Alessandro Paluzzi, who shared a screenshot showing the option to “continuously share” music from Spotify. This builds on a previous feature that allowed sharing 30-second song clips in Notes.
Key Details
- Continuous Music Sharing: Users can continuously share their Spotify music on Instagram Notes, enhancing the existing feature of sharing 30-second clips.
- Previous Integration: Instagram’s Notes feature, launched in 2022, allows users to share quick updates, including song clips, in markets where Instagram has music licensing rights.
- Potential Automation: The partnership could automate song postings on Instagram, providing content even when users are engaged with Spotify.
- Similar Features in Spotify: Spotify already allows users to see what friends are streaming via Facebook and has tested a Community feature for real-time streaming updates.
Meta and Spotify are exploring new ways to integrate music sharing on Instagram, potentially enhancing user engagement and content automation. While the feature is still in testing, it signifies ongoing efforts to blend social networking with music streaming.
