Instagram and Spotify Test Continuous Music Sharing Feature

August 28, 2024 at 6:23:31 AM - Trending 🔥

TL;DR Meta and Spotify are testing a feature for Instagram to continuously share Spotify music through Instagram’s Notes. Discovered by reverse engineer Alessandro Paluzzi, the feature may not launch soon as companies often test new concepts. This builds on Instagram's 2022 addition of sharing 30-second song clips in Notes. The integration could automate song postings, enhancing music discovery on Instagram. Both companies have collaborated before and share concerns over Apple's App Store policies.

Instagram and Spotify Test Continuous Music Sharing Feature

Meta and Spotify are testing a feature for deeper music integration in Instagram, allowing users to continuously share their Spotify music through Instagram’s Notes. This was discovered by reverse engineer Alessandro Paluzzi, who shared a screenshot showing the option to “continuously share” music from Spotify. This builds on a previous feature that allowed sharing 30-second song clips in Notes.

Key Details

Continuous Music Sharing: Users can continuously share their Spotify music on Instagram Notes, enhancing the existing feature of sharing 30-second clips.
Previous Integration: Instagram’s Notes feature, launched in 2022, allows users to share quick updates, including song clips, in markets where Instagram has music licensing rights.
Potential Automation: The partnership could automate song postings on Instagram, providing content even when users are engaged with Spotify.
Similar Features in Spotify: Spotify already allows users to see what friends are streaming via Facebook and has tested a Community feature for real-time streaming updates.

Meta and Spotify are exploring new ways to integrate music sharing on Instagram, potentially enhancing user engagement and content automation. While the feature is still in testing, it signifies ongoing efforts to blend social networking with music streaming.