Spotify has introduced a new Comments feature for podcasts, enabling listeners to leave comments on episodes. Creators can like, respond to, enable or disable comments, and approve which ones are displayed. This feature allows for direct interaction between creators and listeners, offering a two-way conversation that was previously unavailable in podcasting. It also provides creators and their brand partners with an additional metric to measure episode performance and understand their audience.
Importance of Comments
Comments help podcast creators build stronger relationships with their listeners, which is crucial for audience growth. They offer creators the tools, insights, and flexibility needed to manage their shows and engage fans effectively.
New Features and Tools
- Comments Feature: Expands on the Q&A and polls functionality introduced in 2021. Over 9 million unique Spotify listeners have interacted with these features, showing an 80% year-over-year growth in Q&A responses and votes.
- Spotify for Podcasters Mobile App: Allows creators to manage their shows, interact with listeners, check stats, and track growth in real-time, whether on desktop or mobile.
Spotify's new Comments feature and mobile app provide podcast creators with enhanced tools for interaction and management, fostering stronger relationships with listeners and offering valuable insights for growth.
