LinkedIn is currently testing a new feature that allows users to filter their feed content, potentially increasing engagement by providing more control over what users see in their feeds.
New Feed Tabs Introduced in Limited Test
The professional networking platform has introduced new tabs at the top of users' feeds as part of a five-week test. This experimental feature gives members the ability to filter content through two distinct options:
- The "All" tab - This represents the default feed experience, showing content from connections as well as other LinkedIn members
- The "My Network" tab - This filters out content from outside a user's network, displaying only updates from first-degree connections, people and pages they follow, and advertisers
LinkedIn emphasized this is only a temporary test, stating: "At LinkedIn, we're always experimenting with new product experiences for our members—including exploring ways for members to control the content they see on their feed."
How the New Feature Works
During this testing period, users must manually select the "My Network" tab each time they visit their feed to view exclusive content from connections. The feed will always default to the "All" tab when users return to the platform.
The company has clarified that this experimental feature will not impact feed preferences previously established in settings.
Impact on Creators and Advertisers
LinkedIn has addressed concerns from content creators and advertisers about how this test might affect their visibility:
For creators: The test won't change the default experience, and content will still appear in members' feeds as usual. If a member selects the "My Network" tab, they'll still see creator content if they follow or are connected to that creator.
For advertisers: Ads will continue to be shown to members during the five-week test in both the "All" and "My Network" tabs with no impact on ad visibility.
Other Feed Changes: Sort Filter Removal
In addition to the new tabs test, LinkedIn has removed the sort filter on desktop for some members as part of efforts to improve content recommendations and simplify the user experience.
The company noted that their content recommendations already account for recency, explaining the streamlined experience now matches what users see in the LinkedIn mobile app.
Members who wish to view content strictly by most recent posts can still update this setting in their preferences through Settings & Privacy.
This sort filter removal affects members outside the UK, the European Economic Area (EEA), and the European Union (EU). Members in those regions will still have access to the sort filter on their desktop feeds.
