May 30, 2024 at 3:56:13 PM
TikTok is testing a new Snapchat-style 'Streak' feature for direct messages (DMs). This move aims to make TikTok more social, encouraging users to share privately through DMs and group chats rather than just watching videos in the feed.
Other platforms like Instagram have recognized this trend of private social sharing and have focused on enhancing private messaging features. The question remains whether this new feature will encourage teens to use TikTok more as a messaging app.
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