Meta is rolling out two major updates to Threads as it enters its third year: direct messaging (DMs) within the app and the introduction of the Threads highlighter. These updates aim to enhance user interaction and highlight unique perspectives, supporting Threads’ growth as a distinct social platform separate from Instagram.
Messaging on Threads
Users can now send DMs directly in Threads, allowing private, one-on-one conversations beyond the app’s public discussions. Messaging is initially limited to users who follow each other on Threads or are mutual followers on Instagram, all aged 18 and older, ensuring safety and privacy. Meta emphasizes robust privacy standards and safety infrastructure to protect users. Upcoming messaging features include:
- Message controls to manage who can send messages, including non-followers, with a dedicated message requests folder.
- Group messaging to facilitate conversations among multiple users.
- Inbox filters to help users quickly find and respond to important messages.
The Threads Highlighter
The Threads highlighter is a new visual feature designed to emphasize interesting and unique perspectives that spark thoughtful conversations. It appears in key discovery areas of the app and marks trending topics, with plans to expand its presence. This feature supports Threads’ mission to foster vibrant communities and fresh conversations.
Threads’ Growth and Unique User Base
Two years after launch, Threads has developed a vibrant community with over a third of daily users following mostly different accounts than on Instagram, indicating a unique user base. Meta is focused on making Threads a leading platform for sharing fresh perspectives and open conversations, supporting both communities and creators as the app matures.
