WhatsApp Gets Smarter: New AI Tools, Verified Businesses, and Expanded Calling

June 06, 2024 at 6:01:20 PM - Trending 🔥

TL;DR Meta introduces new AI tools, Meta Verified, and expanded calling support for businesses on WhatsApp. At the Conversations event in Sao Paulo, Meta unveiled AI tools to help businesses assist customers and create ads, Meta Verified for enhanced account support and multi-device use, and a new calling feature for larger businesses. These updates aim to improve business interactions and customer service on WhatsApp.

WhatsApp Gets Smarter: New AI Tools, Verified Businesses, and Expanded Calling

Meta has introduced new AI tools, Meta Verified, and expanded calling support for businesses on WhatsApp at their annual business messaging event, Conversations, in Sao Paulo, Brazil. These updates aim to enhance the way businesses connect and operate on WhatsApp.

AI Tools to Assist Customers

Meta is training AI to respond to common customer questions on WhatsApp, helping businesses quickly provide answers and assist in product discovery. Additionally, AI is being integrated to help businesses create ads on Facebook and Instagram, reminding customers about abandoned carts or offering discounts. 01_Meta-AI.webp

Meta Verified on WhatsApp

Meta Verified is being rolled out on the WhatsApp Business app in Brazil, India, Indonesia, and Colombia. The Meta Verified badge indicates that a business has registered its information with Meta, providing enhanced account support, impersonation protection, and the ability to use WhatsApp across multiple devices for employees. This badge will also appear on the business's WhatsApp Channel and custom WhatsApp page. 02_Meta-Verified.webp

Calling for Larger Businesses

Meta is introducing a feature that allows users to call larger businesses on WhatsApp with a single tap. This feature is useful for complex inquiries, such as travel requests or opening new bank accounts. Currently in testing, it will be expanded to more businesses in the coming months.

03_Business-Calling.webp

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