Views will now be the primary metric on Facebook for reels, videos, posts, and stories. This change aligns with Instagram's recent update to focus on "Views" as the main metric. The new metric, called Views, will provide a unified way to measure content distribution across both Facebook and Instagram.
Key Points
- Unified Metric: Views will be the single distribution metric for all content types, calculated the same way across Facebook and Instagram.
- Definition of Views:
- For reels and videos, Plays will now be called Views. The calculation method remains unchanged, but the separate replays metric will be removed.
- For stories, photo, or text posts, Views will replace Impressions. Views are counted each time the content appears on a person's screen, including repeat views.
- Impact on Metrics: This change may result in higher View counts compared to previous Impressions counts due to the inclusion of repeat views.
Updates to Video Metrics
- New Metrics:
- Minutes Viewed: Replaces Watch Time, capturing the total amount of time a reel or video was played, rounded to the closest minute.
- Average Minutes Viewed: Replaces Average Watch Time.
- Unchanged Metrics: Reach, 3-second views, 1-minute views, Reactions, Comments, and Shares remain the same.
Implementation
- These changes will be reflected in Insights within Meta Business Suite and Professional Dashboard over the next few weeks.
- Views will also be available across all ads measurement surfaces for all ad formats.
These updates aim to simplify content distribution metrics and provide a clearer understanding of how content performs across Meta platforms.
