Facebook introduced new affiliate marketing capabilities, offering creators more opportunities to monetize their content through an improved linking system. The platform is testing enhanced visibility features for affiliate links across multiple content formats including Reels, videos, photos, and text posts.
The platform now allows creators to customize their affiliate links with unique link names and promo codes. This enhanced functionality aims to streamline the shopping experience for audiences engaging with creator-recommended products. The new system prominently displays affiliate links directly on content, increasing visibility and accessibility.
Supported Platforms
Facebook's affiliate program has expanded to include partnerships with major e-commerce platforms. The current roster of supported affiliate programs includes:
- Amazon.com
- Impact
- LTK
- Magikly
- Rakuten.com
- Sephora.com
- Shopee.com
- Shop Your Likes
- Temu.com
- Walmart.com
Implementation Process
Creators can integrate affiliate links through a straightforward mobile process. The system allows for seamless incorporation of product links during the content creation workflow. Affiliate links appear in video banners on reels and pinned comments on posts, ensuring consistent visibility across different content formats.
The platform also maintains transparency through an optional Paid Partnership Label feature, allowing creators to disclose commercial relationships appropriately. Facebook notes that this feature is currently available to a limited number of creators as part of initial testing.
