Threads, Meta's text-based social platform, is currently testing a new custom lists feature that enables users to discover and follow curated groups of accounts. This development marks a significant enhancement to the platform's user discovery capabilities.
Feature Functionality
The new custom lists system allows community members to curate collections of accounts, creating specialized feeds for other users to explore. These curated lists serve as personalized recommendations, particularly beneficial for new users looking to build their following list.
Market Testing
The feature is currently in its testing phase, with initial rollout limited to United States users. This controlled release allows Threads to gather user feedback and optimize the feature before a potential wider deployment.
This development positions Threads alongside other social platforms that offer similar functionality:
- Shares similarities with Bluesky's "Starter Packs" feature
- Comparable to Twitter's established "Lists" function
The introduction of custom lists represents Threads' commitment to improving user experience by simplifying account discovery and content curation, particularly for newcomers seeking to establish their presence on the platform.
