A bundle of new features has been introduced to enhance the Partnership Ads API, aimed at helping third-party partners scale and optimize their partnership ads campaigns. These features are now available to all users, developers, agencies, and advertisers.
Key Features
Partnership Ads with Testimonials: Authentic creator testimonials can now be added as featured comments in partnership ads, enhancing ad performance and trust.
Advantage+ Catalog Integration: The Partnership Ads API now supports partnership ads with Advantage+ Catalog in two formats: Collections and Carousel Intro Card. It also allows the use of existing posts as creative assets.
Lead Generation Objective: Users can run lead generation campaigns directly through the Partnership Ads API, enabling the collection of contact information from potential customers.
Bi-Directional Post Improvement: Advertisers can now discover both creator and self-branded organic content posts, providing new inventory for the Partnership Ads API.
These enhancements build on the existing Instagram Partnership Ads API without requiring additional app permissions. The new features are designed to help partners achieve better results and scale their campaigns effectively.
