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Amazon Prime Video Ads News

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How TV and Streaming Ad Businesses Fared in Q1 2024

How TV and Streaming Ad Businesses Fared in Q1 2024

5 months ago

Amazon Prime Video Ads TV Ads

The article reviews Q1 2024 earnings reports from TV and streaming companies, highlighting ad revenue trends. Traditional TV ad revenues are struggling, while streaming ad revenues are growing. Fox and Paramount saw changes due to the Super Bowl. Paramount and Warner Bros. Discovery had high total ad revenues, but streaming is still a small part of their earnings. Streaming companies like Roku and Vizio outperformed traditional TV networks like AMC.

Digiday
Digiday
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Amazon Upfront 2024: Expanding Content and Advertising Opportunities Trending ️‍🔥

Amazon Upfront 2024: Expanding Content and Advertising Opportunities

6 months ago

Amazon Ads Amazon Sellers +3 more

Amazon Upfront 2024 revealed new Prime Video content. Highlights include a series about Elle Woods' early life, a Roger Federer documentary, NASCAR streaming in 2025, and partnerships with the NWSL and WNBA. Other announcements include the return of 'The Boys', 'The Summer I Turned Pretty', and 'Mr. & Mrs. Smith', and new series 'Cross', 'Tomb Raider', and 'Noir'. New films include 'You're Cordially Invited', 'Man with a Bag', and a 'Road House' sequel.

About Amazon Navah Hopkins
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Amazon's Twitch and Original Content Charm Gamers at Upfront Debut

Amazon's Twitch and Original Content Charm Gamers at Upfront Debut

6 months ago

Amazon Prime Video Ads

Amazon's upfront presentation highlighted its content portfolio, positioning Twitch as a gamer-oriented brand within the Prime Video umbrella. The presentation included the announcement of 'The Glitch', a 'Fortnite' integration tool, and praised the 'Fallout' series on Prime Video. A 'Tomb Raider' inspired show was also announced. Despite limited mentions, Twitch continues to develop features for advertisers and creators.

Digiday
Digiday
Amazon Ads announces new Streaming TV ad formats

Amazon Ads announces new Streaming TV ad formats

6 months ago

Amazon Ads Amazon Prime Video Ads

Amazon Ads introduced three new interactive ad formats for Prime Video: shoppable carousel ads, interactive pause ads, and brand trivia ads. These formats, aimed at boosting engagement and conversions, allow viewers to shop and engage with brands during ad breaks and pauses. They have proven to drive 10x more product page views and conversions than non-interactive formats.

Amazon Ads
Amazon Ads

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Official Source

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Why Amazon's Prime Video Ads Are Seeing Early Success With Advertisers

Why Amazon's Prime Video Ads Are Seeing Early Success With Advertisers

6 months ago

Amazon Ads Amazon Prime Video Ads

Amazon's Prime Video ads were launched three months ago and are gaining popularity among advertisers. Some experts predict that Amazon could secure up to 15% of video budgets this year. Amazon has adjusted its pricing to be more competitive and has exceeded advertisers' reach goals. Although some are concerned about the high prices, Amazon is still seen as being in a strong position, with Wall Street predicting that the ad offering could generate over $5 billion in revenue.

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