Apple iPad Pro Ad: Loved by Owners, Rejected by Non-Owners in Emotional Effectiveness Test
5 months ago
The Apple iPad Pro ad was tested with both Apple owners and non-owners, revealing stark differences ...
Andrew Tindall
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Meta Reveals Click-Based Attribution Inaccurate for Young Consumers
6 months ago
The practice of click-based attribution when measuring digital engagement metrics is flawed and bias...
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