Andrew Tindall | Swipe Insight

Apple iPad Pro Ad: Loved by Owners, Rejected by Non-Owners in Emotional Effectiveness Test

1 years ago

The Apple iPad Pro ad was tested with both Apple owners and non-owners, revealing stark differences in emotional response. Apple owners rated the ad highly for long-term creative effectiveness and happiness, while non-owners gave it the lowest rating and experienced negative emotions. This highlights the importance of considering all consumer perspectives in advertising. If the ad targets only existing Apple customers, it's effective; otherwise, it fails to attract new customers.

Meta Reveals Click-Based Attribution Inaccurate for Young Consumers

1 years ago

Meta Ads

The practice of click-based attribution when measuring digital engagement metrics is flawed and biased when looking at younger consumers. This is because younger consumers tend to convert without clicking, while older ones tend to buy more after clicking. According to Meta's data, there is no correlation between clicks and important metrics such as Brand Awareness, Ad Recall, or Purchase Intent. Additionally, there is no proven link between Click-Through Rate and campaign ROI. In fact, 90% of in...

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.