Amazon DSP has integrated Google Privacy Sandbox into its measurement solutions, enhancing its privacy-centric approach to campaign visibility amid industry changes. This integration allows for better attribution of conversions on brands' websites from Chrome users who have opted out of third-party cookies.
By default, users are opted in to reporting through the Privacy Sandbox, but they can opt out via the Advertiser Settings page. This integration is crucial as Amazon DSP's foundation relies on sophisticated methods that do not depend on ad IDs, positioning it favorably against the backdrop of third-party cookie deprecation. The integration enhances Ad Relevance, an AWS-powered AI solution, enabling advertisers to effectively reach and measure audiences without relying on ad IDs. It utilizes advanced signals to serve relevant ads and now offers additional measurement capabilities for Chrome users, ensuring comprehensive campaign visibility through consented signals.
The feature is available in several regions, including:
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Sweden, Belgium, Switzerland, Poland, Austria, Netherlands, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Turkey, United Arab Emirates, Saudi Arabia, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: India, Japan, Australia, New Zealand, China, Singapore
Both self-service and managed service users can utilize this feature.
