Amazon DSP bid adjustments have been launched, allowing for both simple and complex bidding algorithms through single and multi-dimensional specifications. Advertisers can now implement tailored bidding strategies within a single line item while benefiting from Amazon DSP’s automated bid optimization. The release includes bid adjustments reporting available via the Reporting API, with bulk application options for up to 10 line items from the campaign table.
These bid adjustments are crucial as they enable advertisers to integrate their unique data into Amazon DSP, facilitating real-time bidding strategies that align with specific business goals. This flexibility allows for optimization beyond standard approaches, reducing the need for multiple line items and enhancing operational efficiency.
The benefits of Amazon DSP bid adjustments include:
- Faster, simpler setup: Streamlined campaign creation without complex workarounds.
- Smarter decisions: Advertisers can apply insights to influence bids beyond automated optimizations.
- More control: Offers flexible options to guide performance during critical moments.
A case study of Coty, a beauty brand, demonstrated a 28% increase in ROAS and a 36% increase in new-to-brand ROAS using the bid adjustments API, highlighting the feature's potential to enhance campaign performance.
The feature is available in various regions, including North America, South America, Europe, the Middle East, and Asia Pacific, and is accessible to self-service advertisers through Amazon DSP.
