The new Amazon DSP Campaign Manager Landing Page, launched on May 14th, 2025, serves as a centralized hub for campaign management. It offers enhanced filtering capabilities for advertisers and campaigns, dynamic insights cards that highlight key metrics, and streamlined workflows allowing users to implement AI-driven recommendations directly on the page. Customizable data tables and alert cards help users proactively manage delivery risks and performance opportunities, making it easier to understand orders at a glance.
Importance and Benefits
This landing page consolidates essential campaign information and actions, simplifying optimization. Users can quickly identify and act on opportunities, view campaign recommendations, manage budget risks, and address issues like creative rejections or deal traffic problems across their portfolio. This reduces navigation time between pages and improves campaign performance with less effort.
Availability and Access
The feature is available globally to all Amazon DSP self-service advertisers and agencies, covering regions including North America (United States, Canada, Mexico), South America (Brazil), Europe (multiple countries), the Middle East, and Asia Pacific. It can be accessed by selecting "Overview" from the main navigation menu in the Amazon DSP console. This interface will become the default landing page, and users with customized bookmarks should update them accordingly.
