The launch expands Responsive eCommerce on Alexa ads to new marketplaces including France (FR), Spain (ES), India (IN), and Brazil (BR). Now, ADSP-Self Service buyers can incorporate Alexa supply into their campaigns, delivering full screen, engaging Responsive eCommerce ads to Alexa customers in these regions.
Key Details
- What: Expansion of Responsive eCommerce on Alexa Home Screen ads.
- Why: Proven conversion success on Alexa Home Screen in other markets due to its larger screen and focused ad experience, which enhances awareness and consideration among engaged Alexa users.
- Where: Available in Brazil (South America), Spain and France (Europe), and India (Asia Pacific).
- Who: Self service advertisers using Amazon DSP.
- Access: Through Amazon DSP platform.
