Browse Amazon Brand Analytics updates sorted by latest
6 months ago
New Brand Metrics now includes high-value customers. Previously, certain high-value customers were excluded from the metrics, but starting May 1, 2024, they are now included. This change enhances the tool's ability to provide comprehensive data on funnel performance, standing, and growth compared to competitors. Be cautious when comparing data before and after this date due to the difference in data sources.
7 months ago
Brand Analytics has introduced a new metric called 'cart abandoners'. This metric identifies customers who added items to their cart but didn't make a purchase within 90 days. This metric is helpful in tracking the health of your business. To target and retarget these customers, you can create an audience in Amazon Marketing Cloud and exclude them from retargeting campaigns. Additionally, you can create a specific Amazon DSP order. For better results, you can pair this strategy with Brand Tailor...
Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.
