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Amazon Brand Analytics News

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Amazon Introduces New Customer Journey Analytics Tool for Brands Trending ️‍🔥

Amazon Introduces New Customer Journey Analytics Tool for Brands

2 months ago

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Amazon has launched a Customer Journey Analytics tool in its Brand Analytics suite, enabling brands to track customer interactions throughout the purchasing journey. It provides insights into customer engagement during awareness, consideration, intent, and purchase stages. The tool aggregates data across all ASINs at the brand level, offering metrics like branded search performance and store traffic analytics. There is potential for more detailed insights at the category and ASIN levels.

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Amazon Brand Metrics Now Includes High-Value Customers from May 2024

Amazon Brand Metrics Now Includes High-Value Customers from May 2024

9 months ago

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New Brand Metrics now includes high-value customers. Previously, certain high-value customers were excluded from the metrics, but starting May 1, 2024, they are now included. This change enhances the tool's ability to provide comprehensive data on funnel performance, standing, and growth compared to competitors. Be cautious when comparing data before and after this date due to the difference in data sources.

Brand Analytics: New "Cart Abandoners" Metric

Brand Analytics: New "Cart Abandoners" Metric

10 months ago

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Brand Analytics has introduced a new metric called 'cart abandoners'. This metric identifies customers who added items to their cart but didn't make a purchase within 90 days. This metric is helpful in tracking the health of your business. To target and retarget these customers, you can create an audience in Amazon Marketing Cloud and exclude them from retargeting campaigns. Additionally, you can create a specific Amazon DSP order. For better results, you can pair this strategy with Brand Tailor...

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