Swipe Insight Swipe Insight Logo

Amazon Brand Analytics News

Browse Amazon Brand Analytics updates sorted by latest

Amazon Introduces New Customer Journey Analytics Tool for Brands Trending ️‍🔥

Amazon Introduces New Customer Journey Analytics Tool for Brands

4 months ago

Amazon Ads Amazon Brand Analytics +1 more

Amazon has launched a Customer Journey Analytics tool in its Brand Analytics suite, enabling brands to track customer interactions throughout the purchasing journey. It provides insights into customer engagement during awareness, consideration, intent, and purchase stages. The tool aggregates data across all ASINs at the brand level, offering metrics like branded search performance and store traffic analytics. There is potential for more detailed insights at the category and ASIN levels.

Amazon Brand Metrics Now Includes High-Value Customers from May 2024

Amazon Brand Metrics Now Includes High-Value Customers from May 2024

11 months ago

Amazon Ads Amazon Brand Analytics

New Brand Metrics now includes high-value customers. Previously, certain high-value customers were excluded from the metrics, but starting May 1, 2024, they are now included. This change enhances the tool's ability to provide comprehensive data on funnel performance, standing, and growth compared to competitors. Be cautious when comparing data before and after this date due to the difference in data sources.

Brand Analytics: New "Cart Abandoners" Metric

Brand Analytics: New "Cart Abandoners" Metric

1 years ago

Amazon Ads Amazon Marketing Cloud +1 more

Brand Analytics has introduced a new metric called 'cart abandoners'. This metric identifies customers who added items to their cart but didn't make a purchase within 90 days. This metric is helpful in tracking the health of your business. To target and retarget these customers, you can create an audience in Amazon Marketing Cloud and exclude them from retargeting campaigns. Additionally, you can create a specific Amazon DSP order. For better results, you can pair this strategy with Brand Tailor...

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

FAQs