Amazon has announced the global expansion of its DSP campaign management APIs, extending availability to advertisers across all regions where Amazon DSP operates.
The expanded API access enables advertisers to streamline their campaign operations through direct integration with both first-party and third-party tools. This enhancement delivers several key advantages for campaign management:
- Simplified campaign creation processes
- Automated campaign management capabilities
- Enhanced optimization features
Advertisers can now connect directly to Amazon's API endpoints, allowing for seamless integration with their existing marketing technology stack. This integration facilitates more efficient campaign management and automation across the entire Amazon DSP ecosystem.
The API service is now accessible in all markets where Amazon DSP operates, marking a significant expansion of Amazon's programmatic advertising capabilities. This global rollout enables advertisers worldwide to leverage automated campaign management tools and enhance their advertising operations on the Amazon platform.
