Beginning January 15, 2025, advertisers using Amazon DSP self-serve for new display and online video ad campaigns will benefit from consolidated Amazon first-party supply across various platforms, including Amazon.com, Grocery online, Fire TV, Fire Tablet, Alexa, IMDb, and Twitch. Campaigns utilizing Amazon Owned & Operated Inventory will automatically include all eligible Amazon inventory sources, simplifying campaign management and maximizing reach.
This update allows advertisers to connect with customers throughout their day across Amazon’s devices, websites, and retail environments. Advertisers retain control over ad placements while leveraging intelligent machine learning optimization strategies to achieve campaign goals more effectively.
Importance
The introduction of Amazon owned and operated inventory streamlines campaign management, reduces guesswork, and saves time and resources. It enables advertisers to reach a broader audience while maintaining control over placements and benefiting from optimization strategies.
Availability
The feature is accessible in:
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Sweden, Belgium, Switzerland, Poland, Austria, Netherlands, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey
- Middle East: United Arab Emirates, Saudi Arabia, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: India, Japan, Australia, New Zealand, China, Singapore
User Access
The consolidated Amazon owned and operated inventory is available to self-service advertisers selling on Amazon.com through the Amazon DSP.
